Hi, I'm Alissa

If there’s one thing I know, it’s that beauty evolves—and that’s a good thing. Growing up, I had a mom who taught me the ropes of skincare and makeup, inspiring my lifelong love for all things beauty. I still smile when I think about my first 'Fresh n Fancy' Christmas kit.

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Before becoming a licensed esthetician and makeup artist, I was like many of you: juggling life as a stay-at-home mom and later as a working mom. Along the way, I guided my daughters through the world of beauty and fashion, teaching them how to find their own style and embrace who they are. Those were some of the most joyful and meaningful years of my life.

When my youngest daughter got married, I felt something shift. As mother-of-the-bride, I wanted to look my best but still feel like myself. That’s when I dove headfirst into the world of skincare, exploring countless products and learning what works for mature skin. Let me tell you—I’ve tested it all, from drugstore finds to luxury splurges, and I’ve come out the other side with a deep understanding of what it takes to feel radiant at any age.

Now, I help women like me who are ready for a fresh start with their beauty routine. Whether you’re navigating the changes that come with aging or gearing up for one of life’s big moments, I’m here to guide you. This isn’t about chasing trends or covering up—it’s about finding what makes you feel confident, beautiful, and uniquely yourself.

Let’s work together to simplify the process and create a beauty routine that fits your life, your style, and your skin. Because every woman deserves to feel her best, every single day.